Blog Post

Beyonce Lands Partnership With Adidas 

Lorraine O'Connor • Apr 04, 2019

Beyonce and Adidas have publicized their partnership together which is set to bring some adjustments in the sports to the world, create opportunities for curators, and begin business opportunities.

The agreement with Adidas has allowed Beyonce to become the creative partner for the brand and start new signature footwear and apparel. Additionally, she will be relaunching her own Ivy Park line with the support from Adidas.


“This is the partnership of a lifetime for me,” said Beyoncé. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

The partnership is also working around new productions that are from performance to lifestyle, which includes storytelling into the new collection of pieces from Adidas and Ivy Park relaunched.

“As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open source approach. Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,” said Eric Liedtke, Executive Board Member – Global Brands, Adidas.

There is no set date for the collection or relaunch of Ivy Park yet, but Current Tingz will update you when it comes.

Share by: